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Technical support of the Samsung Digital Signage system at Atrium
Time limits of implementation: January 2019 - January 2021

UNIQLO needed to demonstrate its current product range and new collections at the showroom of its flagship store at the Atrium shopping mall.

The Customer's problems and needs

  • Improving the visibility of the store at the concentrated shopping mall
  • Distinguishing the brand by demonstrating eye catching videos
  • Promotion of new collections

Solution

INTACT implemented a solution based on 4 media panels located at the showroom entrance and inside the store. During the showroom working hours, the media panels demonstrated advertisement videos of UNIQLO's new and current collections, a range of campaigns and loyalty programs. The content changed remotely on demand.

Benefits for the Customer

  • More attention of potential clients and wider audience
  • More visitors as a result of the store's improved visibility
  • Keeping clients informed of current campaigns, novelties, popular products
  • Stimulating purchases by demonstrating combinations of clothes to buyers

The UNIQLO brand is owned by FAST RETAILING CO., LTD., a leading global Japanese holding whose global office is located in Tokyo, Japan. UNIQLO is the largest of eight brands of the FAST RETAILING group. Other brands of the company include GU, Theory, Helmut Lang, PLST (Plus T), J Brand, Comptoir des Cotonniers, and Princesse tam.tam.

To strengthen its reputation of a global brand, UNIQLO is opening large stores in major and strategically important cities. Today, there are more than 2,000 UNIQLO stores around the world.

The company's corporate slogan is "Changing clothes. Changing conventional wisdom. Change the world." It reflects the Fast Retailing's goal to create high-quality clothes of a new level to add more colors to the lives of people around the world.