UNIQLO needed to demonstrate its current product range and new collections at the showroom of its flagship store at the Atrium shopping mall.
The Customer's problems and needs
- Improving the visibility of the store at the concentrated shopping mall
- Distinguishing the brand by demonstrating eye catching videos
- Promotion of new collections
INTACT implemented a solution based on 4 media panels located at the showroom entrance and inside the store. During the showroom working hours, the media panels demonstrated advertisement videos of UNIQLO's new and current collections, a range of campaigns and loyalty programs. The content changed remotely on demand.
Benefits for the Customer
- More attention of potential clients and wider audience
- More visitors as a result of the store's improved visibility
- Keeping clients informed of current campaigns, novelties, popular products
- Stimulating purchases by demonstrating combinations of clothes to buyers